About Metamorphosis PR
Our Story, From Passion to Purpose
Metamorphosis PR is a boutique marketing agency, with HQ in Calgary, created specifically for health and wellness professionals, non-profits, and impact-driven brands.
Founded by Lauren Gimeno in 2023, the agency was born from a simple truth: health and wellness businesses deserve marketing partners who truly understand their world. With a background in psychology and years of experience in both small and large agencies, Lauren recognized a gap in the market. She took the leap to create Metamorphosis PR, offering health and wellness brand strategy tailored to regulated industries, ethical practice, and client trust.
Our Mission: Marketing that Amplifies Your Voice
We combine integrity, strategy, and storytelling to build brands that reflect your values and drive growth. Whether you're a solo practitioner or a clinic, we create digital marketing that connects with the people you serve.
Our Purpose: To Help You Grow with Confidence
Health and wellness professionals like you are doing important, life-changing work. We believe that every business, especially in your industry, needs visibility, clarity, and a consistent brand presence. We exist to bridge that gap.
We provide:
- Health and wellness branding and marketing Calgary services tailored to your field
- Holistic brand strategies that reflect your unique mission
- Tools and messaging that convert trust into bookings and relationships
We’re also proud to support non-profits with digital marketing and community-based initiatives, offering branding and communications strategies that increase reach and deepen impact.
Core Values that Set Us Apart
At Metamorphosis PR, our values shape the way we work with clients and the lasting results we strive to create.
ECHO represents the lasting impact of a brand’s voice—ensuring that its message resonates, amplifies, and continues to inspire long after it’s first heard.
What does ECHO mean?
Education
We believe in the power of knowledge and use marketing to inform, inspire, and guide audiences toward better choices.
Compassion
We understand the challenges of running a health and wellness business and approach our work with care and empathy.
Holistic
Just like the wellness brands we work with, we see marketing as a whole system where every element works together for success.
Opportunity
Just like the wellness brands we work with We help health and wellness brands seize opportunities for growth, visibility, and impact., we see marketing as a whole system where every element works together for success.
Digital Marketing for Wellness Professionals
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